Who we are
We would like to share with you who we are and what we do.
Canary Islands Enotourism Cluster
The Canary Islands Wine Tourism Cluster is a group of companies linked by the same value chain that carry out their activities in a specific geographic area, the Canary Islands, and which are focused on wine tourism. The mission of the cluster is for its associates to be present in all of the Canary Islands, set up routes, visits and activities around wine, its traditions, history and the differentiating elements that characterize the wine from each island. The different wines provided by the Canary Islands, all cultivated and processed in an artisanal way, in a manner in keeping with the micro-climate and the volcanic landscape of the islands, provide us with unique places and environments where we can taste wines, each with a deep attachment to a Macaronesian territory, that of the Canary Islands.
What is a cluster?
A cluster, or Grouping of Innovative Companies, is the grouping of non-profit companies, which have their registered offices in the Autonomous Community of the Canary Islands, of a specific geographical area or economic sector. It may include research and development centers, research groups and other public or private agents, involved in collaborative exchange processes or in the value chain, aimed at obtaining advantages and/or benefits derived from the execution of joint projects of an innovative nature. This activity will be organized around a target market or market segment, and/or branch or productive sector of reference, giving priority to the scientific-technological one. ¹
The purpose of the cluster structured like this, will be to reach such a critical mass as to ensure its competitiveness and international projection.
1 ITC Instituto Tecnológico de Canarias.
Definition of Enotourism in the Canary Islands
An economic, sustainable and circular tourism activity developed in the Canary Islands, based on a resource formed by the pairing of wine and tourism and complemented by other agri-food products.
It brings the tourist closer to a fragmented, pre-phylloxeric and volcanic territory in a differentiated and unique agro-landscape environment, which has a particular and highly differentiated heritage, the result of its own tradition and idiosyncrasy, derived from our winemaking history².
2. Ull May 2023 Wine Tourism Conference.
Representative body
- Chairman
José María Gómez
Linaje del Pago Winery
- Vice President
Borja de Mesa
El Lomo Winery
- Secretary
Sandra Armas
Bentayga Winery
- Treasurer
Rafael Molina
Etno Experience Canary Islands
- Manager
Hernan Tejera
- Chairman
José María Gómez
- Vice President
Borja de Mesa
- Secretary
Sandra Armas
- Treasurer
Rafael Molina
- Manager